From the moving walkway, passengers notice V!ZZ!T immediately. The shop has a modern and appealing look, partly due to its fresh orange colour. Charming images above the shelves indicate the categories. The wording is powerful thanks to the use of an exclamation mark instead of the letter ‘i’. The V!ZZ!T’s non-verbal call is loud and clear: VISIT ME!
Here passengers can find a clever selection of the best Schiphol has to offer: The Schiphol selection! Only the best products, including delicatessen items, perfumes & cosmetics, spirits, cigarettes, chocolate, audio, video, cameras, jewellery, watches, souvenirs, apparel, flower bulbs, snacks and last-minute travel items.
The power of this World of Delights concept is its final appeal to the passengers’ buyer response. They are leaving, perhaps never to return. This is their last chance for a keepsake from Holland. This very successful concept meets the needs of the passenger perfectly.