Say Cheese is a personable concept that really stands out. Directly at its opening in 2000, the shop proved to be extremely successful. And it has remained so. But the reason for this lies not only in its wide variety of cheese and cheese related items. Say Cheese offers more than just cheese. Both its exceptional design and its appropriate location in Terminal 3 at Schiphol Airport, make this concept noticeable and photogenic.
World of Delights looks for unique traits in all its concepts. A shop is more than just a collection of products. Each shop is a world in itself. The popularity of Say Cheese tells our whole story. Due to the creativity of its retail concept, turnover of Say Cheese has increased to unexpected heights and is still rising daily. That is the only way of doing business. That is the power of World of Delights.